The company behind the Novaform line of memory foam products is Sleep Innovations. Comfort Plus and Personal Expressions are a couple of the other name brands they own. They provide mattresses for several well known department stores like Kohl's, Sam's Club, Sears, Costco and Target. The company has offered quite a few visco elastic foam mattresses during its history. However the Novaform line, which you can find at Costco, has been one of their most popular.

Memory foam bedding has been around for a few years now and has gotten a lot of press. Chances are pretty good that you know someone with a memory foam mattress and you've heard what they're like. It was created in 1966 by Charles Yost, who was looking for a way to improve aircraft cushions while working for NASA. He named it "temper" foam because it's temperature sensitive and softens as it becomes warm.

Once it was released to the business community in the eighties, it was given a few different uses. The biggest problem in the beginning was that it was incredibly hard to work with. But after some time, Fagerdala World foams of Sweden developed a better manufacturing process and introduced the original Tempurpedic Mattresses. Ever since then, it's become a staple of the bedding world that has yet to slow down.

For someone who hasn't had the opportunity to lie on a memory foam mattress, they probably have no idea why everyone makes such a big fuss over them. The truth is, the mattress can actually mold to an individual's body, and then slowly retakes its shape when you move. This provides an extremely comfortable sleep because your body's entire weight isn't resting on just a few spots. Circulation isn't cut off so you're not forced to change position as often.

Visco elastic foam is pretty expensive because the process used to make it is quite involved. The high price has not diminished its popularity however. People are still lining up at stores to get one, and because of this many companies have started making what can only be described as cheap imitations. They look fine, but in all actuality they aren't made of real memory foam and won't hold together for very long.

Due to these companies making imitation mattresses, the best place to buy would be from a place like Costco which will allow you to exchange it without a hassle. You know you'll be getting a high quality product there, and you won't have to worry about getting stuck with a mattress that you hate.

Another reason people buy the Novaform brand is that they're some of the cheapest mattresses available that are made with real memory foam. They make a good entry level product for people who are interested to see what all the fuss is about. And if it turns out they hate it they can always exchange it for a regular innerspring bed like a Sealy Posturepedic.

Summing up, you don't need to be hesitant about trying a Novaform mattress. Memory foam is not for everyone, but it has helped many to experience a great night of sleep. The only way to really know if you'll like it is to test one out yourself by sleeping on it for a few nights.

Another thing you need to take into consideration is that a Novaform mattress isn't quite as durable as a Tempurpedic or other brand would be. They are much cheaper, so this is to be expected. You only receive as much as you pay for in the end.