One of the key differences between the mass media marketing of major record labels, and the marketing that independent artists, bands and labels undertake is the economies of scale. Large record companies have always pooled resources not only in the advertising of their acts, but also in their social media activities.
But it's not necessary to have huge marketing budgets and a team of virtual assistants updating your twitter, Facebook and other social media any longer, by using the new breed of aggregation tools appearing on the web, you can pipe your music news, updates, thoughts and musings to hundreds of thousands, even millions of people in one hit using online aggregation software that replicates your posts, music videos, across the web in a matter of seconds. With aggregation software, you set up all of your social media or video sharing site profiles in one place, and send your updates out through the aggregators interface.
The amazing thing about social media aggregation software is that because others are using the same tools, if they find your post interesting they are able send it out through their own set of aggregated networks (which is most likely a different set to yours) and the ultimate effect is the "multiplication factor".
It's an excellent way to connect to a lot of people in a short space of time, simply because either your target audience has opted in to your social networks, or they are getting your news recommended by someone connected to you.
Simon Adams is a music industry professional, speaker and author, and specializes in coaching and assisting independent artists, bands and labels to market and promote their music using the most cost effective tools and techniques available.
Get your copy of Simon's best selling independent music promotion book "101 Ways To Market Your Music On The Web" from his website at http://www.mymusicsuccess.com
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