The Most Effective Postcard Distribution Strategies

Postcards are one of the most effective marketing tools known to small businesses around the world. They not only provide the best way to connect with people, but also, due to their size and form, have the unique ability to be passed around. It is imperative that you get the most from your postcard marketing campaign by running through the below checklist. This checklist was compiled to ensure that all businesses get the most from their marketing efforts.

Copy - Make sure that the copy you develop speaks to your target audience. Speaking to your target audience is something that will help in not only having a relate-able brand, but also a brand that they can connect with on a personal level. Forming this connection is paramount in forming relationships and getting people to invest in your company.

Shape - Make sure that the shape of your postcard stands out. The postcard should be a die cut. Including a die cut postcard will help in grabbing their attention, and thus start the motivation to get more information. Having this attention will captivate users and also start the foundation for further communication.

Design - Make sure that the design of the postcard is something that stands out. The design should not only be reflective of your brand, but also properly align with all of your other marketing materials. By aligning your brand with the rest of your marketing collateral, you are able to both build credibility, and enhance your brand awareness.

Logo Placement - Be sure that the logo is the focal point of the postcard. This will help in getting attention and also help in bring the eye to the most important part of your postcard - you brand! Your logo should also be representative of what you are as a brand. Be sure that it is within the center of the postcard too.

When you are done, be sure to get feedback from friends, family and coworkers. This will help in streamlining your current postcard campaign, as well as applying for future marketing collateral. Just remember to record your postcard's success once you are done!

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.