There are many products on the internet to buy, but what makes people want to buy them? A mind blasting product description, that's what! Prepare to go up against a left for dead-esque zombie hoard of other sellers all vying for your client's attention. Your product description needs to set you apart from similar products that are strategically placed above and below you on the Google rankings.
So before you step off the sidewalk without your shotgun - remember what happens to sellers who walk into a frenzied zombie hoard unarmed - they die. So be sure that you have all the facts about what should be in your product description before slapping it on your website, cold and alone in a sea of ravenous zombie killers.
My Zombie Looks Better Than Yours
Pictures tell a thousand tales and the whole world wants to examine them right before they decide to buy your product. So dress your product descriptions up in their Sunday best. The key is to remember that your descriptions are zombies too, waiting and watching for a weak link in the chain of search results. To survive in this kind of ungodly land, your zombie has to be the deadliest, and sell the most. Make it count.
Technically, My Zombie is a Better Communicator Than Yours
To deploy serious traffic to your website the use of select wording, keyword rich text and phrases is what the search engines look for. Search engines are hung up on keyword dense text that best describes your product, so it has to be valuable, well thought out and make compelling reading. Imagine a visitor browsing a few pages of zombie descriptions. Most of them stare blankly back, making the characteristic grrraaahhh zombie noise.
Suddenly the visitor's eyes settle on your page, and there dressed in a tux and top hat, your zombie says: "Pick me, I'm the most enticing." A well planned product description can do exactly that. This is vital to separate your ecommerce page from other pages on the web. Your product description must be exclusive to your particular product or service, and blast the minds out of visitors who gently scan a dead sea looking for life. Using the right keywords in your product description will ensure that these visitors land on your very niche specific website and buy what you have for sale - as long as you're different, and your zombies can speak for themselves.
My Zombie is Literally More Eloquent Than Yours
Make a list of suitable keywords or phrases that best describe your product. If you research your zombie properly, there's no reason why yours can't be the best. Use the right research and your visitors will land on your website when they search for you, every time. What a dastardly trap keyword optimization is! Leading willing visitors right to your trap of well dressed zombies. It will be easy to find your particular product because your product descriptions are search engine optimized, and the search engines in turn will lead them right to you. From then on its a turkey shoot.
From Growling Nonsense to Buy Me!
Most product descriptions are just as bland, nonsensical and flippant as a growling zombie. And they also eat the intelligence out of your brains, which is why they disappear on the page as if written in invisible ink. The description of your product for example, may be biodegradable cleaning agents. You need to be able to come up with a few other descriptions that people might search for, and think outside of the zombie box. For example:
• Green Cleaning Agents
• Environmentally Safe Cleaning Agents
• Cleaning Agents for the Health Conscious
• Non-Toxic Cleaning Agents
• Hazard Free Cleaning
• Eco-friendly Cleaners
If variety is the spice of life, then be sure to season your zombies properly before offering them to potential consumers.
A Good Zombie, Is a Zombie With Purpose: The Fundamentals
• Come up with a great name for your product!
• Pop a clear, high resolution picture of your product next to your zombie description, which may in some cases require 2 separate pictures - one showing the complete product and one giving a side view.
• Depending on the type of product you're selling, size is a factor. If your product comes in bottles then specify how many liters or grams are in the container. If it's a painting, then you will have to specify height, width and depth. If you are selling baby clothing or adult clothing then specify the sizes that they come in. If it's a vacuum cleaner then specify if its 1200 watt, a 1400 watt or an 1800 watt motor. It all comes down to the zombie details.
• People can generally see what's in the picture, but if you have other color variants that are not shown, describe them - powder blue, navy blue, azure or cobalt. The same applies to other colors. If there are patterned or design objects, try to be clear and concise when you describe them and their colors. Information is the modern day equivalent of hard sales talk.
• Customers need to know what material the product is made from, whether it's plastic, wood, paper, glass, fabric or metals - and this information should be included in your zombie product description.
• Your product description should also consist of a compelling line on why people need your product. The product could be software that, when installed, would 'simplify your day' or a gadget that will 'save you time'- a line that describes why the potential customer needs to buy it is important, without this or a call to action, your zombie will slink back into the shadows.
• The price of your product is normally the deciding factor and therefore needs to be well positioned and prominent. No one wants to guess what your product costs, and people will click away to other zombie descriptions that are holding their prices high in the air.
Always try to be original when writing up an effective productive description, especially because the internet is flooded with other sellers all gathering their streamlined zombie hordes. Balance and density of keyword placement in your description should act as a map, leading clients straight to your zombie sales campaigns.
Try and get your message across that will prompt visitors to buy. Try new things with your zombies, test them and send them out into the world prepared for battle. Show your reader your product is a 'must have' with clear and compelling words. This is the armor that prepares your zombie description, and makes it mind blasting.
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Article Source: http://EzineArticles.com/?expert=Gillian_Dewing
