Did you hear about the Colorado man who went missing for 5 days?
And when local authorities found him, guess where he was?
That's right.
He was slumped over, dead as a doornail in a local movie theater's bathroom. Employees at the theater had somehow missed seeing this dead man for a full 5 days.
How does that happen?
I mean surely the bathrooms are being cleaned throughout the day.
And certainly every bathroom gets a thorough scrubbing after hours.
So how does something like this happen?
I can't answer that.
What I can say is that your local movie theater is goldmine of marketing ideas.
Like what?
Well, for starters have you ever considered that for around $10 bucks you can watch a movie that was made for $50 million dollars? So what. Well, some of the most talented screenwriters get paid millions of dollars to come up with the stories that make it to the silver screen. And you... yes you... can watch them for a paltry $10.
What's the big marketing idea here?
Simply this:
You should see all the big movies that rake in millions of dollars every weekend. And as you're watching them, keep note of the story. What's going on in the story that keeps you interested, or not?
Then, what I like to do is take a pen and paper with me into the movie so I can jot down the story plots which I keep in a file and use for my own direct response marketing campaigns.
Think this is silly?
It's not.
In fact, many of the best marketing campaigns you'll ever write contain stories. Stories that grab your reader's attention... hold his or her interest... and then move your reader to whip out their wallet and buy whatever you're selling.
And truth be told, the better you can tell a mesmerizing story that holds your reader's attention, the more buyers you'll have.
This is easier said than done.
And as I said, you should pay close attention to how Hollywood screenwriters get and keep your attention using captivating stories.
And another tip:
Watch how the main character is never perfect. That's because flaws are what the audience connects too since nobody is perfect. This gives you full permission to admit your faults in your marketing too which magnifies the believability.
So there you have it.
The marketing secret that lies hidden in your local movie theater.
And one last thing:
If you are serious about growing your business, then more than likely all you need is one good idea. But you have to be careful where you look for ideas because now days it seems like everybody and their brother claims to be some kind of "business expert."
So ask yourself this:
Where can you turn for more good ideas like what's in this article?
Read my author's box below for your answer. But let's make sure our personalities jive. They may not. I call a spade a spade which may "rub" you the wrong way. Nonetheless, to see if we're a "fit" stroll on over to my website which you'll find in the author box below.
Wesley Murph is the author of "The Little Black Book of Small Business Marketing Secrets: 10 Proven Ways to Add New Customers, Repeat Sales and Referrals to Any Small Business!" which includes a campaign he wrote for a client that pulled a whopping 35.7% response to an ice-cold list. He is not accepting any new clients at this time. But if you'd like more tips like the one you just read, then head on over to...
http://www.TheMarketingManiac.net
...where you can pick-up 3 free reports including:
Report #1: The 10 Most Important Elements to a BLOCKBUSTER Marketing Campaign
Report #2: 3 Effortless Ways to Get 10 New Customers using the B.I.N. Method
Report #3: The Simple Marketing Strategy that Puts New Customers into Your Business Almost Instantly
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