Search Engine Optimisation (SEO) is the practice of aiming to optimise a website to appear higher in search engine rankings for targeted search phrases. Whereas before the methods of achieving this were to gain as many incoming links to your site as possible or create anchor-text heavy internal links on your site, social media is playing more and more of an important role in relation to your search results. Here is a look at the different social sites that could have an impact on your SEO.
Sites such as Twitter, YouTube and Facebook have millions and millions tweets, likes, posts and messages posted on a daily basis and other sites such as delicious, Digg, StumbleUpon and Pinterest are used in high numbers for bookmarking sites across the web. Google unleashed their latest attempt to capture the social media market last year with Google+ and since Google is the biggest name in search, with around 90% of searches in the UK made using the Google search engine, it's no surprise to see that social media is going to have more of an impact on your search results. With the reveal of 'Search Plus Your World' the other week, Google are even pushing social media right into your search results with your activity in your Google+ profile directly affecting the search results.
You can't see an advert on TV or in print now without a voiceover or line of text telling you to 'Follow us on Twitter' or 'Like us on Facebook'. The two social media sites are now so engrained as an intrinsic part of an advertising or marketing campaign that all types of companies can be found with accounts and profiles. The SEO benefits of having these kind of profiles is that it allows people to engage with your brand, products or services and get people talking about your company. The web is a much more social place than it was before and Google likes sites that are shared between different users naturally and Twitter and Facebook are a great way to do this.
YouTube is another site that has a huge user base so by creating quality content for users to view and comment on is another way of getting people to share links to your content. Having a link on your YouTube profile allows people that view your video to then follow a link to your site and since you can optimise a YouTube video with meta tags, it's a great way to drive traffic towards your site which could help with search rankings. Social bookmarking sites are a great way to create links to and for other people to find your site. delicious, Digg, StumbleUpon and Pinterest all give you a profile page which you can bookmark sites on, creating a link to your site. Since these pages are indexed in the Google search engines, the more people bookmark your site, the more this could help with your search engine positions.
Since it's so easy to create a social media account and get access to such a large installed user base, it makes sense to utilise these kinds of sites for your SEO. It's not as simple of setting up a profile though. The key is to share interesting links, create quality content that people would want to share and engage with your followers. Having an active presence on social media could be very important to the future of SEO.
For an SEO Coventry social media campaign, contact HeadRed. With 11 years of web experience, know-how and expertise they specialise in website design and development, ecommerce, SEO and more.
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