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The History of Network Marketing - A Brief Overview
By
Mark Saenz
Article Word Count: 310 [View Summary] Comments (0) |
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There is always some disagreement among folks when discussing the history of network marketing. Some will even argue that it goes back 500 years or so. But for the purpose of this brief overview, we can take a look back to the 1940s when a company trading under the name of "California Vitamins" realized the power of having a large sales force, each selling a small amount of product.
When they took an even closer look, they realized that much of their customer base was comprised of the friends and families of their sales staff. "California Vitamins" used this knowledge to develop a commission based system in which teams and individuals were rewarded according to their sales efforts. Eventually the company changed its name to Nutrilite Food Supplement Corporation.
However, the company that people are most familiar with in the history of network marketing is Amway, which was founded by Richard DeVos and Jay Van Andel in 1959. Amway borrowed the concept and within 50 years established itself in over 80 countries with more than 3 million active participants.
These humble beginnings make up the history of network marketing. Today, more than 50 million people around the world are involved in some type of MLM opportunity with more joining the ranks every day. Multi level marketing is recognized as one of the fastest-growing segments in the home business industry and is projected to continue on its current explosive pattern of growth.
Considering the solid history of network marketing, it is an excellent choice for a home-based business. It is estimated that over 100,000 people join some type of network marketing business each week. As the industry continues to grow and emerge, it is even being endorsed by many prominent business leaders. So if you are considering an MLM opportunity, there is no better time to join than right now.
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Article Submitted On: February 05, 2009
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MLA Style Citation:
Saenz, Mark "The History of Network Marketing - A Brief Overview." The History of Network Marketing - A Brief Overview. 5 Feb. 2009 EzineArticles.com. 22 Nov. 2009 <http://ezinearticles.com/?The-History-of-Network-Marketing-A-Brief-Overview&id=1936724>.
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APA Style Citation:
Saenz, M. (2009, February 5). The History of Network Marketing - A Brief Overview. Retrieved November 22, 2009, from http://ezinearticles.com/?The-History-of-Network-Marketing-A-Brief-Overview&id=1936724
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Chicago Style Citation:
Saenz, Mark "The History of Network Marketing - A Brief Overview." The History of Network Marketing - A Brief Overview EzineArticles.com. http://ezinearticles.com/?The-History-of-Network-Marketing-A-Brief-Overview&id=1936724