The "Genius" Marketing Tip By John Caples

The man was a freaking genius.

If you had to compare him, you'd say he is what Michael Jordan is to basketball.

Or...

...what Van Gogh is to a canvass.

Or...

...what Elton John is to a microphone and a red piano.

John Caples is IMHO the sharpest marketing mind to ever live. And what's cool is that many of his genius ideas are still available in "old school" books you can pick up on Amaon.com for a few bucks. And boy do they contain genius. Because even though much of Caples' work was published in the 50s, his marketing ideas still apply in today's "social media" obsessed world.

Like the idea I found buried deep within one of Caples' obscure books:

It's called Challenge the Reader.

Did you know that one of the best ways to get your reader involved in your marketing piece is to challenge him or her? Maybe you've heard this before. But how do you do it? Caples talked at length about this technique (and how to do it) in one of his least famous books. And what's cool is that Caples' little-used "challenge the reader" technique is something you... or I... or any small business owner today can do.

Because people... are people... are people.

No matter what you sell, practically everybody wants the same basic things.

And when you challenge them... and hint that they may not qualify to buy whatever it is you sell... then not only do you set yourself miles apart from you nearest competitor but, you also increase response to your ad simply because they want to prove you wrong.

Be careful how you use this technique because you don't want to go too far and come across like a pompous blowhard.

That's where your skill as a copywriter comes into play.

There is a fine line between challenging and offending.

Challenging is good. Sounding like a blowhard is bad.

And one last thing:

If you are serious about growing your business, then more than likely all you need is a few more good ideas like the one in this article.

So ask yourself this:

Where can you turn for more good ideas like what you just read in this article?

In my humble opinion, you have to be careful where you look for good ideas because just about everybody and their brother claims to be a so-called 'business expert'.

Remember:

Saying is one thing.

Doing is another.

And most of these "talking heads" have never run their own successful small business.

So anyways, if you like my style then read my author's box below.

Wesley Murph is the author of "The Little Black Book of Small Business Marketing Secrets: 10 Proven Ways to Add New Customers, Repeat Sales and Referrals to Any Small Business!" which includes a campaign he wrote for a client that pulled a whopping 35.7% response to an ice-cold list. He is not accepting any new clients at this time. But if you'd like more tips like the one you just read, then head on over to...

http://www.TheMarketingManiac.net

...where you can pick-up 3 free reports including:
Report #1: The 10 Most Important Elements to a BLOCKBUSTER Marketing Campaign
Report #2: 3 Effortless Ways to Get 10 New Customers using the B.I.N. Method
Report #3: The Simple Marketing Strategy that Puts New Customers into Your Business Almost Instantly