What are the most common mistakes network marketers make? Why
should you learn at all cost how to avoid them if you want to be
successful in your business?

The numbers are alarming but real. 95% of network marketers are
failing to reach the success they had anticipated. The reasons
why are in fact few and simple.

Network marketing is a trade and like any other trade it needs
to be learned. People enter the network marketing trade with no
knowledge of what is involved in order to succeed in it. It’s
like there are replying to an ad requesting help for tailors,
but they don’t know how to sew yet and are expecting to learn
the sewing craft on the job.

Of course, in any job or profession you will gain experience as
you do and get practice skills as you go along, but you must
have a good knowledge of the craft in order to even start
adequately.

Here are six basic steps that will prepare you adequately as a
new comer in the network marketing trade.

The first thing you need to know before you join any network
marketing company is that they must have their policies and
procedures in plain view for the public to read. This means that
it should be accessible from their website without asking for
it. If they are accessible for you to read they should be
between 5-10 pages. The document should be clear and easy to
understand. If you have to ask for it and then find out that
they are 100 pages long this should give you the clue that this
company might be trying to hide something from you. Nobody reads
policies that are hundreds of pages long!

The second thing you need to look for is leadership integrity.
The leaders of the company should be people who want to build
people. You will not succeed in a company where integrity is
based on money and money alone. Greed and ego is the downfall
of many companies.

The third thing you need to look for is the compensation plan.
If the compensation plan is designed in such a way that you only
can earn money by recruiting, not by retailing, then you have to
know that this compensation plan will never allow you to make
recurring income. You will have to build your business for ever.

You cannot retire with this kind of compensation plan. When
you stop building you stop earning.

The fourth thing you need to have is a remarkable product that
people will buy regardless of the company’s opportunity. They
are just costumers who like the product regardless of where and
how they can purchase it because the product is beneficial for
them. The fifth thing you need to know before you join a company
is its timing in the business. Is it a brand new, pre-launch
kind of deal? Is it a 5 year old company? Is it a 20 year old
company? Brand new companies have yet to deal with all the
issues of setting things straight and readjusting on a regular
basis. 90% of those brand new companies are gone within 2 years.

You will be wasting your time, money and energy with such
companies. With old companies which momentum has long gone, you
will be fighting a real uphill battle to star new.

The last thing you need to know but not least is that the system
that your company is using must be duplicatable. People who join
a company want to know 2 things: Can I do this? And can you
teach me? With a duplicatable system you will be able to teach
the person to duplicate what you are doing. A duplicatable
system is a system that anybody can use and have success with.

When you have learned to apply those principles in your quest
for a successful business you will be able to achieve what you
are anticipating. Learning the craft of being aware before you
start working the business is essential for your success.