The Email Marketing Software Small Business Owners Should Use

Blogging platforms, autoresponders and analytics are the three big software systems that will help you implement a strong email marketing campaign. Without these software systems, you're in the dark ages and working harder than necessary.

These tools make the process easy, automatic, efficient, measurable, and profitable.

Blogging platforms.

Why do you need a blogging platform to have a good email marketing campaign? Well, you don't, but it helps. Having a blog is an excellent source (or destination) for your emails. An email campaign is useless without a steady stream of great content being sent out to your list of subscribers, right? Right. Well, if you have a blog providing great fresh quality content on a regular basis to your market - you can leverage that content when sending emails? And once you have a blog, you get to experience all the benefits associate with it.

One specific benefit is this: by sending additional traffic to your blog, from your email list, you'll end up with more comments on your blog, which the search engines love. And besides, all those extra comments give you better insight into your market's thinking - what they want, what they like, and what they don't want and like -- all excellent information you can use and build back into your business - to better serve your market and make you more profitable along the way.

Autoresponders.

This one is an absolute essential. You need an autoresponder system and one that has the ability to send out thousands of emails daily and get all of them delivered. A system that allows you to pre-define emails and send them out on a pre-defined timetable to different sets of users categorized however you wish; e.g. by prospects, customers, best customers, etc.

Using an autoresponder and automating your follow-up allows you to build a relationship and sell products to the people who want them and need them 24/7; whether you're working (or not) and whether you're in the country (or not).

Analytics.

Another essential is analytics. If you don't measure and track your emails - which are effective and which are not; which get opened and which do not - then you have no idea if your email marketing campaign is working. Instead, you're guessing.

Put analytics on your website and your autoresponder system. Measure and track everything and review it once a week. Fix what's not working.

Keep measuring, keep tracking, and keep tweaking.

You will eventually have a well-oiled machine cranking out happy customers and big profits.

Edward Bordi is a marketing consultant. He works with small businesses by uncovering problem areas and identifying untapped opportunities. Through careful analysis, he develops and then implements a custom and comprehensive marketing plan - that is focused on dramatically increasing profits. Edward studied marketing at the prestigious Wharton business school, and is certified as an Independent Marketing Advisor (IMA) by one the top online marketing companies in the world, DotComSecrets.

Visit Edward's company website, 1EASYPLAN, to learn more online marketing solutions, including web design, search engine optimization, email, mobile, and social marketing.