Ecommerce is rapidly developing today and everyone who has Internet can get maximum of it. Being absolutely free Magento quickly gained popularity and became the leader among other open source platforms for online commerce such as Zen Cart, osCommerce or VirtueMart. The developer of Magento Commerce platform is Varien, the company that specializes in the open-source products. Varien Inc was recently renamed to Magento Inc.
It's worth mentioning that goods and services bought online are cheaper mainly as the business owner doesn't have to incur costs, for example, to rent a room and to pay a salary as well as many other costs are also cut. Whatever you order through Internet: pizza, flowers or books - you take part in Ecommerce.
The market leaders are open source web applications what is easy to explain. The source code is always open, changeable and available and no one has the right to prohibit or to limit its' usage. Sometimes, when software companies selling proprietary programs want to promote their new products, they do their best to destroy the main competitors, because only their program matters for them.
Some of the popular Ecommerce platforms are Batavi, Broadleaf Commerce, Bots (edi), Interchange, JadaSite, Magento, Ofbiz, osCommerce, PrestaShop, Satchmo, Ubercart, VirtueMart and Zen Cart. Two years ago, the most popular open source eCommerce software was osCommerce. But then it was forked in the project called Magento.
Magento is dramatically developing and is used by already 60,000 merchants, offers over 2,000 extensions and is downloaded over 2 million times. Magento features include marketing promotions and tools, analytics and reporting, site management, search engine optimization, catalog management and browsing, product browsing, mobile commerce, international support, checkout, shipping, multiple payment options, customer service and accounts, as well as order management.
After you installed the Magento distributive, you will need to get one of the Magento templates. Few of them are installed by default. If you are an experienced user and have lots of money and time, you can order exclusive design for your online store. When your budget is limited and you are willing to begin your work as soon as possible or you just want to cut your expenses, you can use free Magento templates or buy relatively cheap premium Magento templates. Both types of templates can be customized according to your needs and requirements.
In the conclusion, Magento has intuitive interface which can be quickly understood even by newbies in Ecommerce and inexperienced users of complex software products. But at the same time, Magento and Magento templates offer multiple site functionality. Magento is a guarantee of growth for your e-business!
Magento-Templates.com does have Largest selection of the templates for Magento Ecommerce platform.
High Quality magento themes 1.5.0.1 for only $79. Download free Magento templates with PSD files. 90+ magento extensions 1.5.x See Live Demo and Get a great deal!
Article Source: http://EzineArticles.com/?expert=Slava_Frolov
