If you claim on being the best, you better back it.
When searching for a DJ online for your reception or event, you may see claims made by many DJ's.
Talk is cheap and in the mobile Disc Jockey industry DJ's can sure talk the talk, but can they walk the walk? I have seen all sorts of claims on brochures and websites, "The Best DJ Service", "50 years combined experience", "The Hottest DJ in Town", "Most Requested", and my personal favorite "Award Winning". After 20 years in the industry I have yet to see judges evaluating my performance or hear about it from other DJ's.
I have claims on my website yet I can back everything I say. But will these claims guarantee you will get a great performance from your DJ?
What can you do to ensure the DJ you hire will do an outstanding job for you on your special day?
The better professionals should provide you references from past clients. While they may perform well for most, do they perform and give 100% for all of their clients? Are there references they will not show you? So instead do not just ask for any references, ask for the names and emails of the last 10 clients. If the DJ claims to be that good the clients should not have a problem with you giving out their email to ask about their experience, and the DJ should be happy to accommodate.
If they can not do that for you, then ask for a 100% money back guarantee. Yes! you heard right, 100% of all your money back if you are not completely satisfied with their services. If the DJ ruins your reception or event that would be terrible, but at least you will receive all of your money back. If a DJ can back his or her claims it should not be a problem. With that kind of guarantee you can be sure your DJ will give you their best performance and full time attention.
I will put my money where my mouth is, I am confident enough to back my claims. Each prospective client that I meet with or contacts me can and will receive at least 12 names with emails of the very last events to contact. If they ask for a money back guarantee, they will get it. It will not hurt to ask, but do not expect to find many DJ's out there that will do this for you.
Beware of the low budget part-time DJ's making this claim. When they fail to deliver they can simply pay back the few hundred dollars and take no responsibility for the poor service delivered. With a day job to rely on there is not much to lose.
I am a single owner/operator that relies on word-of-mouth business. It is my name and reputation that is on the line for each event I do. I will always give you my every best, not just because I have to, but because I want to.
If a DJ claims to be the best, ask them to back it!
About this Author
Mark at PME DJ Service is a full-time single operator has been providing first class entertainment for weddings & events in Phoenix Arizona for 20 years and has performed at over 1,200 weddings. He also serves on the board of directors of The American Disc Jockey Association as The President for the Phoenix Chapter. Services include Master of Ceremonies, Event Planning, Event Coordination, Event Direction, Music Specialist, Video Montage Production.
Mark Sanchez
Owner/Operator DJ/MC
http://www.ProfessionalMobileEnt.com
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