The Best Autoresponder Verdict

What's the best autoresponder? Is it free or paid? I see people working overtime to make the free options work, only to find that their email ends up in the spambox, or their ISP bans their email sending capabilities. You know what's truly funny, these same people will easily spend a couple hundred on consoles and games, buying the expensive option for a meal, yet they won't shell out money each month for something that might make money because they're too afraid they'll lose it. Most of the money I've lost has been through negligence, I'd see an issue come up and would have too many other things to do to react quickly enough.

The bottom line separating free and paid autoresponders is do you want to be figuring out how to make sure your email gets delivered without issues or concentrating on what makes you money. Email marketing still works otherwise top companies like Amazon wouldn't be spending money keeping their servers reliable to send emails to all their registered customers which probably easily runs into the hundreds of thousands. So you should definitely be investing in it if you have a method of capturing emails and then selling products to them via email. Even offline businesses can utilize email marketing, just remember to integrate interesting stories into your emails to prevent people from immediately unsubscribing should they get nothing but a non-discrete advertisement.

The huge bonus of an autoresponder, which can take a while to set up if you don't have experience and don't take the paid route, is the ability to have a database of emails which can be sent out periodically as if you were sending them one by one yourself to each new subscriber. So you can tailor the emails to your sales strategy in a logical order. It's like having an employee, albeit a simple minded one, but one that doesn't forget to send an email any time day or night. So you spend a good amount of time refining your sales emails but once you've perfected it you can leave it to run on autopilot. As for the free or paid route, it's the difference between doing it yourself and letting someone else take care of all the problems. Even if you do it all yourself there will come a time you'll have to pay for a server to support sending of a lot of emails.