The Benefits of Bookmark Marketing

Bookmarks are perhaps the one of the most fun ways to advertise your brand. They not only allow you to effectively engage with customers, but also allow you to be in constant view of your prospect. This not only helps in effectively communicating with your customer base, but also helps in engaging in a dialogue that helps will build long lasting relationships.

Below are the top tips for ensuring that your bookmarks are used to their full potential.

Die Cut - Make sure that the cut of the bookmark is something that stands out. The die cut pattern should not only speak to your audience, but also stand out. With that being said, it is important to understand that your bookmark should not solely be an advertising vehicle, but also a way for the recipient to their place in their reading materials. So have the shape make sense.

Colors - Make sure that the colors are in line with your company branding. Many times, marketing collateral will be developed piece by piece, without taking the complete campaign into consideration. So before you try and get your bookmarks up and going, try to consider what elements you want included from your brochure, business cards and flyers. All of this branding will help in gaining awareness as well as spreading word-of-mouth marketing.

Logo - Make sure that the placement of your logo is in clear view of your recipient. It should be in the middle of the marketing collateral and the focal point of the piece. So try to think of ways to best incorporate it into your bookmark, and you will clearly see the benefits of having a clear stated brand.

Copy - Make sure that the copy of your bookmark is clear, concise and casual. Having a conversational tone to your marketing collateral helps in getting information out about your brand while also becoming relatable to the prospect. As a result, try and think of ways to enhance your current marketing collateral by getting the copy short and to the point.

Paper - Consider utilizing a heavy paper, the paper stock is one of the most important things to consider when your construct your bookmark. So try getting a hold of a 14 pt. card stock that will withstand repeated wear and tear.

Bookmarks are a fun way to get involved. As a result, hand out your bookmark to everyone you see. This will help in getting attention out as well as help in getting feedback about your design. So before you try to settle on a design, try and get as much feedback as possible.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.