Every successful internet marketer knows that their most valuable asset is their list. Not their computer, not their products. Their list.

The principles of successful list building go back to the old adage that says, "Give a man a fish and he has a meal. Teach a man (or woman) how to fish, and he has a meal for a lifetime."

Learning to fish (list build)

You profit for a lifetime when you know how to fish, or to properly assemble a list.

I'm not talking about fishing with a fishing rod - that's just much too slow. What I'm talking about is fishing with a net. A rod catches only one fish at a time, while a net catches many fish at one time.

To list build in this way, throw out a net for very specific types of fish with very specific needs. You don't kill and eat these fish; you save them, nurture them and let them multiply. They can then use the power of word of mouth. All of a sudden the fish tank with 50 fish turns into 5,000 and then 50,000.

This doesn't happen overnight. You start with an empty tank and build from there. You don't have to have a huge list to start, but you have to start to have a big list.

You don't hand catch these fish. You want to cast a net. Robots, tools, software, articles, and teleseminars are all ways to help you cast your net and are methods we'll discuss more in the future.