You have seen them many times in many places. But have you ever thought about using them in your online marketing?

What am I talking about? I'm talking of the power and universal appeal of flow charts.

What is a flow chart? A "flow chart" is a verbal and graphic description of a process or stages of a project that provides a useful language for communicating a personal or professional vision.

If you want to boost the impact of your marketing communications then start turning your "static" mental ideas into "dynamic" flow charts.

Most entrepreneurial CEOs and online internet marketers typically do not take the time to "flow chart" their marketing launches or business plans. This is a shame, because no skill is more valuable in getting your point across faster, better and easier.

You won't find the concept, "verbal vision" in Wikipedia or any online dictionary. But at the same time I utilize it regularly to describe two important concepts that lead to better business presentations.

So let's unpack the phrase "verbal vision" and take a closer look. To me, Verbal means "words and ideas expressing movement" and Vision means "the act or power of anticipating that which will or may come to be."

So now let's apply the phrase "verbal vision" to the strategy of flow charting. So when we do this, to flow chart (when utilized as a verb) means to graphically express the process and direction of your ideas.

Choose a process in your niche, something that you regularly teach and/or which you regularly take your client through. Now list out the steps involved in this process. For each step create a box on your sheet of paper. Now connect these steps with arrows pointing in the direction of the flow of the steps.

You now have a visual representation that strongly communicates your process and the benefits of your process.