"JV" stands for "Joint Venture," which is an entity formed between two or more parties to undertake business together. The parties "fund" the project and share the revenues/expenses.

If you are new to internet marketing, or even if you have been around awhile, you hear or read many people indicating that joint venture deals are the way to go. Joint ventures are and will continue to be all the rage on the internet. But how exactly do you set these up to be a winning partnership for all parties that bring in more money and leave both partners wanting to do it again?

If you're an information marketer who seeks winning JV deals then I want you to consider any JV partner's point of view before your own. This is different from the standard "what's in it for me" approach. Here you are beginning with the question "How can I make this an irresistible opportunity for my potential partner and thus a winning opportunity financially?

"Joint Venture" partners in the Internet marketing or info publishing niches typically don't consider the ordinary expenses required to fuel a business. What are the start up costs and what is your plan to split them? Whose shopping cart will you use, partner one, partner two, or a new one just for this joint venture>

That's why so many JV deals in these two niches are structured so poorly. But when you responsibly structure a solid JV deal on the front end, your partnerships will last longer and you'll make a lot more money.