Sugardaddy sites are reeling in the dough during the worst economic times in decades. Herds of young college students, artists, actors and models are flocking to Sugar Daddy dating websites to find the answer to their financial prayers: a rich sugar daddy, or sugar mama.

Sugar Daddy sites have been growing in popularity for the last 3 years, and the sites seem to have found their niche: "no-strings-attached" dating. Most dating sites are catered to those seeking love, but sugar daddy sites cater to those seeking arrangements.

The controversy surrounding this startling trend has gotten media giants Dr. Phil, Montel Williams and E! Television network in a scramble to capitalize on the growing debate. E! begins its fifth season of the hit Sugar Daddy reality show "The Girls Next Door" in October 2008.

Dating SugarDaddies is a concept that is familiar to many, but until recently, the number of people actively pursuing mutually beneficial relationships online had been relatively small, "a lot of people aren't looking for traditional relationships anymore" says Brandon Wade- creator and CEO of a popular SugarDaddie site.

If your wondering who the Sugar Daddies are, look no further than your Starbucks waiting line. Everyone from top executives to wealthy retirees are signing up to be Sugar Daddies or Sugar Mamas. One Sugar Daddy listed his net worth at over $300 million! If your thinking this sounds too good to be true, than your not alone.

After visiting a new "Sugar Daddy Blog", I got a better sence of what a Mutually Beneficial Relationship really is. Apparently, the "Seeking Arrangement" site is designed to match rich, successful and often very busy men and women with young, ambitious and often financially troubled sugar babies (male or female). All of the Sugar Daddy profiles must list their annual Income and net Worth, while the Sugar Baby profiles must list their "Desired Allowance" or, in other words, how much they want their sugar daddies or sugar mamas to give them - each month!

Gay Sugardaddies are also becoming popular, especially since it's becoming more acceptable for gay executives to invite their partners, or in this case, sugar babies, to corporate parties or other business networking excursions. And for gay sugar daddies - it also helps to have thousands of young gay men eager to snatch career gains from very well connected "gay daddies".

Sugar Mamas are also getting in on the action, alluring young heterosexual studs and gorgeous lesbian sugar babies.