I've noticed there is a lot of talk and focus on building things. Building a bigger business, building more relationships, building larger customer bases, etc. What doesn't get spoken about much is cleaning up the messes that building makes.
When you have a group of people over at your house, you've built a party. The next day, you've left a mess. There's nothing wrong with the mess, it's part of having a party. However, we've all learned to clean up the mess afterward, because it grants us the space to get on with our life and build other things in the future.
When a real estate developer builds a house it causes a mess. It is a simple prinicple. There is scrap all around the house and on the property. The real estate developer has learned to clean up this mess because it heightens the perception and value of the property. In other words, they make more money.
Most people don't treat their business this way.
Many people have cluttered offices, unanswered emails (from months ago), people they've met at networking events who they haven't followed up with and added to their social networks (Twitter, LinkedIn, Facebook, etc.), and lingering incomplete conversations with partners or staff in the business.
What happens to a filled cup when you try to pour more water in? When you know you've made some messes (we all have), sometimes the answer isn't in going out and building more. It's in cleaning up the messes you've already made.
About this Author
Andrew Schiestel is the Chief of WOW! Projects over at tbk Creative, a web design and digital marketing agency in London Ontario. For more great Social Media and Marketing news visit the tbk blog.
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