Steps to a Successful Permission Email Marketing Campaign

There is a simple process that you should follow for a successful permission email marketing campaign.  The steps are as follows:

1. Use permission-based email software, where you can easily create newsletters, manage your subscriptions, un-subscribes, bounces and track statistics.  Some of the most known are i-Contact, Mail Chimp, Subscribermail and Constant Contact.  All of them provide tools that will help you succeed in your email marketing campaigns.  Check them out and make sure they fit your needs.
2. Decide the type of- and how frequent your communications will go out.  The market recommends sending at least one monthly newsletter. You can also send multiple newsletters or send promotional messages offering discounts or a coupon.  The best day of the week for B2B emails is Tuesday or Wednesday, between 8 and 9 am, for B2C the best option is the weekend around noon.
3. Add a sign-up form to your website to collect subscribers and add lists of existing subscribers and clients that have already requested your communications.  The more information you include in your form the more difficult it will be to collect data.  Be sure, at least, to ask First and Last Name and email address.
4. Create a good looking and effective email template either by using the services of the email software company, your in-house design team or using a design company. Pre designed templates provide consistency and can be created easily and affordably.
5. Develop quality content for your newsletter and/or messages and send it out to your list(s). Continue sending your newsletters and promotions consistently, for this create an editorial calendar. Creating an editorial calendar is very important do not leave subjects and content to the last minute.

By providing quality and relevant information you will see your on-line sales increase, you will succeed in keeping your brand in the mind of your clients and create strong relationships with them.

Hospitality Senior Executive and Sales & Marketing Leader: Named 2009 "Executive of the Year" for impressive results in brand development. Have been fortunate to enjoy a classical Sales & Marketing and Management career that has included key positions with well-know resorts and brands in Europe, United States, Mexico and the Caribbean.

http://www.resortcreativesolutions.com
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