Stake Your Claim to an Internet Home - The Dot Com Domains

On the internet, your domain name and its extension establish both your identity and your space, marking your territory in the virtual world. You claim and own that space as if you had staked your claim on terra firma. An international directory associates your domain and business with you, and an international governing body protects your exclusive rights to the domain name. No one can impersonate you or infringe on your territory.

When you search for a major business on Google or Yahoo, your intuition naturally prompts you to type "name dot com," and the results typically affirm your intuition. Creating a web presence with your own name and ".com" remains the simplest and least expensive way to launch your enterprise in cyberspace. Although the extension is unrestricted, ".com" is still understood to signify a business as ".org" usually represents a non-profit organization and ".gov" is associated with federal and state governments.

Once upon a time, ".com" was the short form of "commercial." If you are launching a commercial enterprise on the internet, "your business dot com" may still be the best and most obvious way to identify yourself. Using search tools at domain name registration services, you can instantly find out whether or not some other business has claimed the name you have in mind.

A "dot com" by any other name...

Because the internet expands at the rate of a million sites per day, many of the best, most intuitive, and most memorable ".coms" are already taken. Just because "your name dot com" already belongs to someone else, you need not lament that your distinctive choice for a virtual identity forever has slipped away. Although ".com" is the simplest and least expensive among the alternatives, it may not represent your best choice. Keep the name and add a distinctive extension, because "dot com" is not the only domain in the internet universe. In fact, adding one from more than 100 distinctive extensions helps your would-be clients, customers, patrons, and friends identify both your business and what it does.

Think about a few promising examples when considering domain name registration. If you are a licensed professional-an attorney, physician, dentist, or accountant-you may want to identify and distinguish yourself with ".pro," the domain reserved just for professionals. The special extension cuts confusion and improves your ranking on the major search engines, too. If you're a unique enterprise-a writer, graphic designer, commercial artist, musician, composer, or emerging celebrity-you may choose ".me," the extension that subtly but powerfully makes you unique in the world and on the web. The more your name serves as the eponym for what you do, the more seriously you ought to consider reserving your domain name with a ".me" extension.

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