Squidoo provides modules with RSS reader capability to enable you to easily add RSS feeds to your Squidoo lenses. All you have to do is enter the URL of the RSS feed and add a description and your Squidoo lens is updated automatically whenever you add something to your feed.

Four basic steps to leverage your writing through Squidoo

Here's the process I used recently to leverage my writing via Squidoo:

1. Set up the RSS feed to your Squidoo lens

You create a RSS module in your Squidoo lens and add the RSS feed of your blog to this module.

2. Make a blog post

You make a post to your blog on a topic relevant to your Squidoo lens. The stimulus for this post could be a resource you received via email, a purchase or a giveaway product. It could also come from a forum posting or blog comment you made or even from a response you provided to an inquiry from a subscriber or prospect.

3. Edit your target lens

You can add a tag or two to your Squidoo lens to reflect your blog post. When you then re-publish your lens it will be updated with your new tags and the new feed from your blog entry.

4. Advise your mailing list of the new blog post

You can incorporate your post in an email to your mailing list. Alternatively, you can provide the post title and link from your blog - this way people will be encouraged to visit your blog. With this latter approach, you can add a brief review of an affiliate product or service mentioned in your blog post. In either case, ensure that your email includes a link back to your Squidoo lens as well.

The result: leveraging your writing

So, with one piece of original writing, you have updated your blog; updated your lens; kept Squidoo, the search engines and your subscribers happy; boosted your Squidoo lensrank; encouraged visitors to your blog; and improved the Google ranking for your blog and your Squidoo lens.

If you have another related lens (as I have), you can enter the link of the blog post with a short commentary. This will compound the effect of leveraging your writing.

It is not uncommon for a Squidoo lens to appear on the first page of Google within two weeks. Recently, I built a Squidoo lens targeting a particular keyword for affiliate marketing and the lens was ranked in the top ten Google results for that keyword in 8 days.

Squidoo affiliate marketing is made easy by the RSS modules and tag facilities. The impact of your writing is further amplified by Squidoo's special relationship with Google. Squidoo provides an easy way to leverage your writing and grow your affiliate income.