One of the most important tasks of online marketing is building your responsive emailing list. There are several tools that are essential for serious marketers. Auto-responders, Web Hosting, Video Production, Blogs and html Editors just to name a few.
Besides the proper tools practically every on line marketing effort can be broken into 4 primary tasks.
Targeted Traffic Generation
Data Capture
Follow up
Conversions or Sales
Smart marketers develop tracking systems in order to gauge the effectiveness of whatever efforts they are applying to each of these tasks. One tool that can help with each of these tasks are squeeze page templates. Yes you can design your own but there so many well done templates available that unless you have something very specific you can find quality templates that will help you get the job done.
Some hosting companies like GVO gives you a variety of high quality customizable, Auto-responders ready squeeze Paige templates for free as a part of your web hosting package. A squeeze page template can be a powerful tool that you as an online marketer, can use to build your ever-important list.
If you've been in internet marketing for any time you understand the power of having a highly responsive list. Through your list you have the ability to build and maintain relationships with your customers and potential customers. The squeeze page concept though very simple it is extremely effective list building tool.
You offer your target market something in return for their data or contact information. So, in other words, if a visitor gives you his or her name and email address, you will give him or her either a free or ridiculously low price to test drive your product or service, to obtain a free informational guide, receive quality training, a consultation, or whatever is important enough to get him or her to release and trust you with his or her contact information.
Good squeeze page template will have at least four maybe five basic elements. Now keep in mind that these make up just the framework of the page, you must add the details into each section of the template.
First is the Heading or title of your squeeze page. The best converting squeeze pages use headings that are some shade of the color red, rick red or bright red are popular options. The heading should be larger than the rest of the text on your page, and it should be compelling. This is so important I want to repeat you heading must be compelling and it must attract attention it is the first thing seen and if it does not get your targeted potential customers attention then it is a wasted effort.
It has been estimated that most people will make a decision about whether to put in their contact details within 8 seconds of accessing your page so you'll need to say something that grabs your intended readers' attention very quickly. The heading can be preceded by a pre-heading which is a couple of words of introduction to the heading, in smaller print and in black which may also be followed by a sub-heading, which will also be smaller and in black.
The next critical section of your squeeze page are bullet points: After a short introduction which explains what you are offering, you'll want to list the benefits, not features, of whatever it is you are offering your visitor. It is important that you do not make the mistake of listing the features of your product or service, but you list the benefits that your visitor will receive when he or she has your product or service. So, for example, you don't want to write about super-fast software, but instead, about how much time and effort the software will save your visitor.
Testimonials that are credible should be another part of your squeeze page. In all honesty there is some controversy over the value of testimonials on a squeeze page. Some argue that testimonials are not as important on a squeeze page as they are on a sales page, but having at least one can really add credibility to you and what you are offering.
Video section. Today having a video on your squeeze page may be more important than having a testimonial. The video should be an attention getter that is short to the point once again emphasizing the benefits rather than the features.
Finally the Opt-In Form. It is the opt-in form that puts the squeeze into a squeeze page and without it you just have another useless presence in cyberspace. The opt-in form is simply a piece of code that you embed into your squeeze page that allows your visitor to leave his or her contact data.
You'll need to get the code for your form from your auto-responder service. You can also consider adding a little text below your form that states how you will respect the privacy of the contact details you capture on your form, and that the information will not be passed on to any third parties. Finally, your video and opt-in form and bullet points should be visible on your screen without having to scroll down.
Bryan Kinney has been a Small Business Consultant for over 26 years and internet marketer for over 10 years. He has owned a Real Estate Franchise, a Tax Franchise, a Grocery Store and currently is earning 100% of his living from his internet marketing efforts
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