Spectacular Content Presentation Tips - Persuasion Depends on Whole Brain Communication

Using Whole Brain Communication

The persuasiveness of a presentation is dependent upon balancing both left and right brain thinking. Utilizing whole brain communication is a holistic approach to presenting, and it works.

The Persuasive Communication Presentation Model encourages constructing more balanced communication, involving both the left and right brain thinking (B/T) to make up, produce, and convey presentations more easily to the audience and allow the audience to more easily receive, handle, and recall the information presented.

What Is Left Brain Thinking?

Left B/T is:

• Analytical
• Detailed
• Logical
• Sequential
• Organized

This is the type of thinking that presenters generally target. Left brain thinking targets facts, statistics, and graphics.

What Is Right Brain Thinking?

Right B/T is:

• Holistic
• Big picture
• Empathetic
• Conceptual
• Imaginative
• Intuitive

This is the type of thinking that tends to get neglected by presenters. It is also what connects the audience emotionally with the presentation and causes action and lasting impressions.

Persuasive Communication

The Three Levels of Persuasive Communication

Persuasive communication works on three levels. These levels are the sensory, emotional, and analytical levels. Each level has a left brain and a right brain dimension to consider. Many people do not understand how the human brain processes on these levels. The human brain processes items on a sensory and emotional level before it processes them on an analytical level.  To disregard the sensory and emotional aspects of the human processing function is to ignore two-thirds of the entire communication experience.

The existing communication standard puts its emphasis on a highly logical and analytical, intensive informational style. The typical audience description is that a presentation is repetitive, predictable, uninspiring, and confusing. This overlooks the fact that delivering persuasive communication every segment is important. You must create a strong correlation between both left brain and right brain processes. Balancing sensory, emotional and analytical channels is key.

Because the target of any presentation is persuasion, you must construct your exposition in a way that will tantalize both the left brain thinking and the right brain thinking. The holistic approach does not neglect either way of thinking.

A presentation that is completely focused on logical, detail oriented facts will never appeal to two-thirds of the communication process at all, and is therefore incomplete. Likewise, an exposition that is solely centered around the emotional and sensory levels, neglecting any facts, will not accomplish its goal.

The persuasiveness of any communication will only be complete when both left brain and right brain thinking is considered and the production is targeted to account for them. It is also incomplete when any one of the three levels of persuasive communication is neglected. Communication absolutely must be balanced to be persuasive. If you are a presenter, you must make it your goal to master these concepts and implement them fully in your presentations.

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