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Appealing to the Left Brain and Right Brain
While presentations are easily one of the most powerful and readily accessible tools for business today, it is also one of the least utilized. When it is used, it is rarely used to its fullest capability.
Modern science has proven beyond the shadow of a doubt that logical and analytical communication skills are not enough to effectively communicate in the current circumstances. While these characteristics definitely have value in a demonstration, they are not the only components necessary.
Should You Appeal to Left or Right Brain Thinkers?
Contrary to what you may have heard, everyone is actually a left brain and right brain thinker all the time. Professor John Pettigrew, Professor of Physiology at the University of Queensland says that the brain is constantly alternating between left and right hemispheres.
The left brain is very detail conscious, while the right brain is big picture oriented. Most presentations are monopolized by:
- Analytical features
- Logical points
- Precision
- Repetitive information
- Organized thought processes
- Detailed goals
- Sequential information
These features all fall into the left brain thinking characteristics. While this is good, only half of the target is being addressed. No one is thinking about involving the right brain in the equation at all.
What Does It Take To Become Truly Effective As A Presenter?
An effective presenter comprehends the boundaries and limitations of the mind and works within those boundaries. They are also fully aware of the importance of properly balancing right brain and left brain communication. This means that the analytical, logical details are not neglected while the intuitive, creative, big-picture right brain is equally involved.
The Purpose of the Presenter
The greatest misconception in presentation is the goal of the speaker. If the presenter believes that his primary goal is to deliver information, he is wrong. What is a presenter's purpose?
- A presenter is supposed to get the audience's attention.
- He is to convince the audience members on a particular point while filtering and drawing out the information that contains the most relevancy and value to the audience.
- He is to bring clarity to the content and make its importance applicable.
- The presenter must emphasize the understanding the audience already holds.
- The speaker should give a personal perspective while making an emotional connection.
- Presenters should balance personality with expression and conviction.
Most speakers have no concept of these points and focus their presentation preparation on inundating their audience with convincing facts, points, details, and statistics. Presenters, begin to rethink your approach to presentations to achieve the persuasion factor that you have been lacking. Use the presentation, one of the most powerful business tools, to capture both left brain and right brain attention and win your audience over. A presentation targeted toward balancing these characteristics will achieve far greater positive results and be successful in every area. The results will be measurable.
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