Spectacular Content Creation Tips - Who's Reading You? Find Out!

How To Find Out Who's Reading You

Step One: you've built a great site and you're starting to get some people visiting it. However, you want to do all you can to drive traffic, so you move to the next step: writing some articles to post around the web, on-point to your topic, to drive more readers to your site and to provide a resource for more information on exactly what you're up to.

How can you maximize the value of those articles to make sure you get the most "click throughs"?

Here are a couple of things to keep in mind...

1.  Are you familiar with the "hard sell" approach? Think back to your own reactions and how you usually handle such a technique: tune it out, ignore it, or even worse, get mad. If that's how you feel, you're not alone and you should keep that in mind when you're including links to your site or your bio within your articles. Don't oversell yourself; instead, simply state your credentials and why you are qualified to be the author of an article on (fill in the blank). Certainly, you should include a link to your site (the relevant page, if at all possible), with a simple note to find more information there.

2.  Be sure to credit sources of research that you use; don't take all the credit for the content, if you've done some basic fact-checking and especially if you are quoting well known, reputable sources (ie, The New York Times or the New England Journal of Medicine). By so doing, you lend yourself credibility and make your article that much more "believable."

3.  Ask for something from the reader: their email address. Encourage them to let you know who they are by providing their email and in return, you can send them a pdf of the article, a quick brochure on what you do, etc. Assure the reader that you will not spam them or sell their email (and have security in place to protect their email addresses, once given) and have something of some value for them-a newsletter, the previously mentioned brochure, etc-and you'll be able to start gathering a mailing list of those interested in what you're talking about.

4.  Explain exactly why you are a trusted resource (see number one, explaining your credentials) but do so simply and concisely. And make sure it is tailored to whatever article you are writing-for instance, you are an expert on health insurance because you have been selling insurance in Florida to companies and individuals for 24 years. Not, "I am the number one insurance salesmen in Florida for 10 years running". The difference? One shows you know what you are talking about and have empathy. The second? Shows you are a sales guy-and the worst kind, a hard sales push type of sales guy! Let your good content speak for itself and your credentials go simply explained.

In short: tell people who you are, why you're qualified to write, and how they can stay in touch. Protect their interest and their email and you're building an audience and a client base.

And we'd like to invite you watch and listen to additional FREE online marketing tips and powerful strategies by going to http://www.SpectacularOnlineSecrets.com

To find out more about Pat and Lorna Shanks (The Coolest Couple) please visit our blog at http://www.ToPatAndLorna.com