Spectacular Content Creation Tips - Positioning Your Expert Content

How To Position Your Expert Content

It should come as no revelation to anyone that the internet has a reputation for shysters, salespeople (of the hard-sell variety), and is not necessarily always the most trusted source of information. On the flip side, it is also the first place many turn to for information-and in certain generations, the ONLY place many turn to for information.

So if you have a quality site, a good product, and are trying to reach legitimate clients and customers, what are your best options to get the word out?

1. Never send unsolicited emails or information-or, at least not more than once. That is, if you have a mailing list and you are sending out a well-written email or better yet, a newsletter about your site, send it to your list of those who have opted-in to receive communications and the second someone opts out-do not re-send them information.
2. Note, in the above, the well-written piece. Crazy emails are dismissed every day. But if you have a well-written newsletter, that provides information and positions your product as a resource or solution to a problem or need, you are on your way to building strong clients. Keep copies of the newsletter on your site in an archive; utilize them for content on your site. Well-written content is rare. Make yours stand out and you'll have a unique site. Pay a professional, if you want to, to create these newsletters; depending on the industry you are in, you can tap into ghost-written articles that are professionally done and give you instant "expert" status.
3. Include well-researched facts and links to back up your claims within your online mailings or site. Crediting reputable sources, even sending readers to a new page, lends you instant credibility. (Note that you can utilize the option to have the new page open separately so that your page does not close-that's one to take advantage of).
4. Selling a product isn't inherently bad. But to do it well, you'll want to have information and context for your reader so that choosing your product becomes the natural choice. And that is true regardless of what you are selling... baby gifts, insurance, services... that means, provide good information...

Example One: In the case of selling insurance, you'll offer opinions on the health care debate, side-by-side comparisons of what's out there, FAQ's covering both sides of the argument-you've given readers a reason to come to your site, you've done so in a non-salesy way, and you've built a great customer base.

Example Two: You're selling baby gifts. You have great gifts. AND, you offer ideas to make them unique; personal anecdotes on how clients have put together baskets to great reception, information on good shower traditions or games, ideas on what celebrities are getting and giving...all of this means that you are building a client base (who will happily give you their emails, to stay in touch and stay informed) and building a base of return customers who will seek you out before your competition.

You'll succeed in selling if you're not always selling. Provide content and provide context for your readers and you'll be far ahead.

And we'd like to invite you watch and listen to additional FREE online marketing tips and powerful strategies by going to http://www.SpectacularOnlineSecrets.com

To find out more about Pat and Lorna Shanks (The Coolest Couple) please visit our blog at http://www.ToPatAndLorna.com