Sparking Interest in Your New Book

Now that all the groundwork is complete and your book has gone to press, the next step in the publishing process is the promotional piece. The marketing and promotion of yourself and your book are of paramount importance to the success of your new venture.

The main goal in this process is to allow your audience to identify with you by sharing detailed aspects of your background, your mission and your passions. The more facts you can share about yourself; the path that lead you to publishing your book, your reasons for expressing your story in writing, and what you believe the reader will gain by reading your book, all better your chances of getting your work into the hands of your target audience.

To optimize your distribution even further, try to bring forward an intriguing or inspiring aspect of your life, some obstacle that you've overcome, a personal mission that you hope to accomplish or anything about your path to becoming an author that you think others might find of interest or that you can tie into building a compelling news story related to your literary accomplishment.

Your goal is to set your work apart and angle yourself in such a way to make your story newsworthy. Once the readers get to know YOU and what you're all about, the greater the chances they'll identify with you and have the desire to buy and read your book.

Having a professionally written press release is key in bringing all your facts together and in creating a truly interesting and convincing piece to present to the media. A couple of key benefits of press releases are their ability to generate more traffic to your website, their capability of helping to build your brand, are a great way for you to gain credibility and finally, are an inexpensive way to get free publicity.

An important thing to remember is that press releases are not meant to be a page of advertising but rather are written in third person as a news story to spark public interest. If a press release is written correctly it will answer all the "W" questions: who, what, where, when, and why. Keep in mind that press releases are written to appeal to journalists and fulfill their requirements by answering the question "Why would our readers care?" An expertly written press release is one of the final touches you will need to ensure all your hard work and accomplishments are shared and appreciated by as many readers as possible.

At Halo Publishing International we have professionals for every stage of your creation, from editorial to design to print to market to promotion.