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Your small business website needs to lean, mean and bring in the revenue. Efficiency in its design to a low cost implementation of you website are great starts. So, in your haste to get your piece of the eCommerce pie, don't fall into some common pit traps.
Spinning, blinking, flashing banners are great for presenting a product difficult to describe with words. Most times this is not the case. Text links are more user-friendly and have the added benefit search engine's having an easier time crawling your website. Limit the use of these practices and keep your content abundant and rich.
Internal linking is a proven way to coax your visitors to that final destination, be it your online shop, contact us page, or store locations page. Don't make it ten or even five links in to achieve your goal. Make your site's navigation easy and straight to the point. Minimize the pain of 'leading' your users to water (online shop).
Big blocks of text work very well in newsprint; not so much on the Web. Your visitors will be overwhelmed by the amount of text in one huge block of text, and click to another site with less. Break your content up by paragraph and use plenty of white space. This improves your users' ability to skim, as most online reader do, the article for information.
Do you have any of these problems? Go ahead and make some changes based on these ideas to your small business website and see what a difference it makes.
About this Author
Carl Drummond is an industry writer and small business owner focusing on the arena of Web technology and techniques. He pays homage to spirit of American entrepreneurism by writing content on his various research projects on small business website [http://www.cirrussbs.com] solutions.
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