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Six Ways to Really Scare Away Your Donors
By
Greg McRay
Article Word Count: 529 [View Summary] Comments (0) |
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This article was originally written around Halloween, hence the theme. So, in the, um, spirit of the season, let's look at six ways to guarantee donors will want nothing to do with you!
Be undefinable. Keep 'em guessing, we say. Why box yourself into a specific purpose when you can be fluid and flexible...you know, all things to all people? You need the freedom to pounce on whatever new cause-de-jour comes along. Let those other nonprofits label themselves. Not you, though...you be a chameleon. Keep changing it up.
Be ineffective. Boy, this one gets them every time. If you want to make a really bad impression, just refuse to accomplish anything measurable. Rely on grand platitudes and empty rhetoric. Plan constantly, but never, ever get anything done. That's waaaay too much work. Hey, I know...just pretend you are a congressman! Talk the talk, then talk some more! With a little practice, you'll be a pro at kicking the can down the street.
Have a lousy website. Did you know that more than half of all potential donors will check out a nonprofit's website before they commit to giving? Reward their nosiness by having as bad a website as possible. Make sure it looks like it was created in Microsoft Word...in 2002. The navigation should be hard to find. Better yet, make sure half your links don't work. Never outline your mission and programs...or profile your leadership...or report your accomplishments (you're not supposed to have any of those, anyway). Oh, and never show your IRS 501(c)(3) status or discuss tax deductibility. And for good measure, be sure and advertise your president's business on every page.
Refuse to be compliant. Nobody is going to tell you what to do, especially the government. All those rules and requirements? Forget about it. Keeping your programs within 501(c)(3) guidelines? None of anybody's business. Filing a properly prepared Form 990? Yeah, right. I wouldn't even file one. Registering with your state's Department of Charitable Solicitations? Why bother! What can they do...fine you? Bring it on! Noncompliance is the perfect way to sabotage even the best fundraising plans. Donors hate noncompliance. And forget about getting competent counsel. Those know-it-alls just want your money, anyway.
Mess up with your money. If you want to make the biggest splash, make sure your nonprofit is the subject of the next money scandal. Your donors and board members...they'll scatter like cockroaches! To do it with gusto, you must make sure that your record keeping is terrible. Don't track anything! That's for those egghead types. Your financial reports should be practically incomprehensible...that is, if you even bother to have any. For maximum effectiveness, we recommend having non-exempt money-making programs, insider dealing and last, but not least, commingling of funds with someone's personal or business accounts. If you're gonna go, go big!
Don't appreciate your supporters. Take them for granted. Never communicate, never include...and never, ever thank them. Make it a policy to act as if they don't exist. This is your nonprofit, not theirs. Besides, you don't need them anyway! You can do this all...by... yourself.
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Greg McRay is an IRS-credentialed Enrolled Agent and is the CEO and co-founder of Foundation Group, Inc. The Foundation Group provides formation and compliance services to nonprofits, including nonprofit incorporation and 501(c)(3) applications, Form 990 preparation, payroll processing, as well as education and consultation. Greg resides with his family in Nashville, Tennessee. Visit our website at http://www.501c3.org for more information. While you're there, be sure and download a free copy of our guidebook, Forming & Maintaining a Nonprofit Organization. Just use the coupon code "promo501" at checkout. Copyright 2009, Foundation Group, Inc. Article Source: http://EzineArticles.com/?expert=Greg_McRay |
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Article Submitted On: November 03, 2009
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MLA Style Citation:
McRay, Greg "Six Ways to Really Scare Away Your Donors." Six Ways to Really Scare Away Your Donors. 3 Nov. 2009 EzineArticles.com. 24 Nov. 2009 <http://ezinearticles.com/?Six-Ways-to-Really-Scare-Away-Your-Donors&id=3201743>.
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APA Style Citation:
McRay, G. (2009, November 3). Six Ways to Really Scare Away Your Donors. Retrieved November 24, 2009, from http://ezinearticles.com/?Six-Ways-to-Really-Scare-Away-Your-Donors&id=3201743
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Chicago Style Citation:
McRay, Greg "Six Ways to Really Scare Away Your Donors." Six Ways to Really Scare Away Your Donors EzineArticles.com. http://ezinearticles.com/?Six-Ways-to-Really-Scare-Away-Your-Donors&id=3201743