MLM lead generation is the secret to making it in any MLM program. Network marketing is not an easy thing for most to learn to do effectively. People don't like to be sold, it is human nature to back away when a salesman approaches or even says hello.

So how do you build a list of leads and prospects without selling?

We have to approach people not with our program or opportunity but with ourselves. Personally, you want to see if you can help them or if they even want any help. Network marketing is person to person.

First we meet them, see if we can help them and then introduce the program but with the benefits first. If you do this right, they will almost always ask you what you do.

This takes practice. Remember most people will not be interested in your MLM program. In fact almost no one will be interested. You are looking for the 10% who are ready for it. So don't take prospecting personal. They may not be ready yet, but if you make a good impression and make sure they can get a hold of you later. Good things can happen.

When you are out prospecting, don't spend too much time with a prospect. Move on quickly after seeing where they are and what they are ready for. Tell them about the benefits for them with your product and the earning potential. What would that give them? Give examples, tell them about the free vacation you took and the fact that you made $1200 while you were gone.

How do you do this online? What is the best way to do MLM lead generation over the internet?

Don't send people to the same old website. You want to stand out and show that your group gets results. You want to look like a leader or better be a leader who can teach them exactly what to do.

So a website of your own is very valuable. It doesn't have to be fancy, just a site with lots of training information and your story. Best if you don't even mention what program you are working. Keep it generic network marketing training and show you are a leader who helps his down- line.

So get a nice website setup and then start driving traffic to it with ads, forum posting, blog posting, articles and get your links to your site out where people will see them online. A lot of this is free advertising, it just takes time. MLM lead generation is all about getting your website links everywhere you possibly can and as fast as possible.

Go to directmatches.com or Yuwie.com or even Myspace.com and get involved. Make friends and build your group. Join groups on these sites and start talking to people.

People who are already in network marketing are your top prospects. They know the business, they know how to get signups and they are willing to do the work. Opportunity seekers are still just looking and don't know what to do if they do join your group.