Shammy Towels Make Good, Unique Towels

Vince Offer brought the shammy towel (which had been around for awhile) out to the broader public with his ShamWows commercial. Showing trade show style demos of the product, he made it one of the most popular direct response products of all time.

Still, it is not just the showmanship that sells the product, it is the uniqueness of the towel. It is the many features that make it one unique towel for everybody.

ShamWows are an absorbent towel that works by having a close yet thick weave. This is opposed to a regular towel that has a loose weave. Where a regular towel will absorb liquid more quickly, but it also holds liquid longer. ShamWows will expel liquid more readily and thoroughly, leaving it dryer and more able to absorb after wringing. Another factor helping absorbency and expulsion is the material being used- natural versus synthetic. Synthetic will expel moisture quicker.

This makes ShamWow's a great towel to use where size and weight are an issue. For their size and weight, the towels absorb quite a bit of weight. The official website claims the towel can absorb twelve times its own weight. So, when a travel towel is needed like for a swimming and camping, then it makes perfect sense to use.

They also make a great towel to use when re-use is needed. Like when swimming, they can be used to dry off, wrung out, and then used to roll-up a swimsuit to draw out as much moisture as possible. Again wrung out and then passed on if needed.

These combinations of features in a single towel is what makes ShamWows such a great product. It provides a lightweight, compact, quick drying, absorbent towel that everyone can use everywhere. The best part is that usage can had over again and again.

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