If it never crossed your mind or if you never said the words, "Sent a resume and heard nothing," out loud there is no reason for you to read this less than 500 word article!
Better Homes & Gardens (BH&G) Magazine Knows Why - BH&G, a profit center of Meredith Corporation, Des Moines, IA, is still in business off and online. If it takes 19 direct mailings to get targeted home owners to subscribe to their magazines, then 19 are sent.
There's a lesson for candidates mailing resumes to target employers? But not what you might think.
Nineteen direct mail pieces to one prospective employer are not realistic for job hunters. That said it is no surprise (maybe it is to some) that sending one resume to one company, one time, does not work. What seems to be unknown or not taught is how to craft a cover letter, how to strategize resume content, and how to make the third piece, often left out, work in your favor.
BH&G direct mail experts know three pieces enclosed in every mailing make a big difference in response rate. BH&G inserts a letter printed on smaller than usual paper folded like an easy-to-read 4-page "book."
Every carefully written (1) letter includes tested sentences printed in serif type face and each is a separate and indented paragraph. Enclosed is a pre-addressed, postage-paid return (2) envelope into which the home-owner is asked to place a "YES" (3) card agreeing to subscribe to Better Homes & Gardens Magazine.
What you can do right now? Craft (see below for resources) a Value Proposition Letter, insert a pre-addressed (to your address) postage-paid envelope, and add a "fill in the blanks" card that fits in the envelope seeking the following information from the recipient: 1) "Interested in a person with my background and experience now ___ or in the future ____?" 2) "If no interest are you willing to forward my letter to someone else in your organization___yes ____no?" 3) "Is it your organization's policy to accept unsolicited job applications____yes _____ no?" 4) "Has this 4-question card and the pre-addressed, postage-paid envelope been helpful to you____yes ______no?: "Thank you!"
Google the following for Value Proposition Letters, Mary Elizabeth Bradford (dot) com, and JobBait (dot) com for direct mail ideas for 6 and 7 figure salaried executives.
And now I'd like to invite you to visit http://www.resumesteve.com and get a second opinion from the author, Stephen Q Shannon.
From Stephen Q Shannon - The Free Second Opinion Guy
Article Source: http://EzineArticles.com/?expert=Stephen_Q_Shannon
