Well, we all know how important optimizing our websites is in today's world of search engine optimization (SEO) to maintain organic search engine traffic. The importance of search engine traffic is very crucial to your success online, search engine traffic brings you targeted traffic which will help you website convert more. The days where keywords in meta tags was important does not hold so true anymore, partially because the fact that people were just placing every highly searched keyword in their keyword tag (regardless of being relevant) and putting hundreds of them. I would assume the weight of keywords still plays a part but not as much as before, typically people are putting 5-8 keywords maximum in their tags and some not even putting any.

Things that hold more weight in your on site search engine optimization are things like description tags, title tags, header tags, text anchor, and keyword density. For your title tag you should take advantage and get some keywords in the first couple words, an example of this would be; *title* Keyword # 1 | Keyword # 2 | yourdomain.com - Brief description of your websites contents */title*. Next your description tags are also very important, you can place up to 200 words in your description which you want to describe the contents of the specific the tags are for. You should keep in mind the first 16-18 words are very important as it will show up on your google search under the title, which will capture your audience if it relates to what they are looking for. For the most part squeezing keywords into your title and description tags is an advantage to you as search engines crawl these sections to find out what your sites content is about so they can index it.

The use of header tags is also another important factor in which Google crawls to find out the relevance of your websites content, this is another great opportunity to get keywords that count into your website while making your header titles. The header tags *h1* through *h6* are very important in partitioning off content in sections on your website, the importance to search engines is more with *h1* tags and less as you get up to *h6*. One of the most important factors of search engine optimization is your keyword density within your pages, typically you would want a keyword density of between 4% - 8% which means if your site is about marketing you would want every 4-8 words out of 100 to be the word marketing, so your site shows it is relevant to your description,title and keywords.

Doing research on your competition is a great way to see where you are at in terms of progress, you can also find out their keyword density and adjust so your keyword density holds more weight. If your competitors have 40 backlinks and a keyword density of 5% you want to aim for 41 backlinks and a keyword density higher then 5% and you should be able to beat out your competition. With all this said I hope you can use search engine optimization to your advantage and get more organic traffic.