When people search for a certain item on the World Wide Web, they usually only look at the first ten items listed. These items are the ones that are ranked the highest in the search engine and that is exactly where your product or service site should be listed.
There are two types of search engine optimization:
Organic SEO - this kind of SEO makes use of algorithms and targeted keywords. You get primary and secondary keywords and these can consist of a single word or you can use long tailed keywords that consist of three or more words.
Paid SEO - is ideal for people that need a high ranking fast. This is usually called Pay per Click marketing and you will be paying for each person that clicks on your advertisement. These PPC advertisements appear in the right hand column and the top of search pages.
Page ranking is determined by the following:
- Keyword density - this is the amount of times the searched keyword or phrase appears on your page.
- Keyword percentage - what percentage does the keyword represent in your total word count on your page?
- Size of your site
- How often you update your site.
Keyword stuffing is something that is frowned upon. You must write your content in a logical way and it should read naturally. Beware of using your keyword to many times, as you could be marked as 'spam.'
SEO DIY
Basic steps of doing it on your own:
- Determine your own ranking by doing research on your keywords
- Find out which keywords are used by your competition
- Decide on your own keywords
- Insert your keywords in your document source code
- Submit your site
- Keep on tweaking your content and keywords and submitting your site until you reach the desired page rank
There is no need to submit your site to all the search engines available. Concentrate on the major ones namely Google, Yahoo, Bing and Ask.
About this Author
Wayne is a master at creating massive profits on and offline having been involved in two 8 figure $ exits in the last decade. You can get more information from Wayne and see how he can help you by visiting one of his websites today!
http://myonlinebusinessstrategy.co for My Online Business Strategy Updates and [http://myonlinebusinessstrategyexpert.com] for expert advice.
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