Customer service is great, once strangers become actual customers. Far too often the standards that we apply to our customers we apply to prospects. You might have heard that when you "over deliver" people will be happy to work with you. Should you count on that philosophy you will quickly be headed for the poor house. Providing excellent service and then hoping people will use your product or service is a failed strategy.
Instead of trying to prove you are the company of choice for your prospects and answering every question the prospect throws at you consider changing your calls. Providing great service from your very first moments with a prospect means establishing control of the call. By controlling the call you help the prospect to see that you have a clear process and that you have their best interests in mind.
Don't think that "control" means talking over your prospects. It doesn't mean sharing endless statistics or features about what you are offering to show them that they really should invest in your offering either. In order to stay in control of the call I invite you to consider the following sales tips.
- Acknowledge their Responses - It's natural for prospects to call and ask questions you're your marketing. They might ask about price, specific features, or any number of items. Instead of immediately answering their question (which won't help you get the sale) simply acknowledge their question. Even if you know the answer to their question share with them that you have to "look it up" or let them know "that's great that you asked that" just don't answer the question.
- Only Ask Questions - After you acknowledge their response, then it's your turn to ask questions. You can maintain control of the call by asking interest piquing questions. Interest piquing questions will empower the prospect to want to find out more. You know your questions are hitting the right button when your prospects ask you for more information; more help, and even asks you "what's the next step".
When your sales scripts carefully acknowledge a prospects responses and you stay in the role of the interviewer you will quickly be on the path to doubling your sales. No longer will you have to provide "great service" and hope for the sale, you will stay in control through interest piquing questions and get the sale in minutes.
Discover step-by-step methods with 67 interest piquing questions that will have you on the path to doubling your sales in less than 1 week. Start now with my free sales conversion course at www.QuestionsThatSell.com
Todd Bates is a national Marketing and Business coach. Through his programs, such as Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.
His systems cover a broad base from sales conversion to marketing on a budget. The strategies that he shares have enabled him to net over 1 million dollars a year since the age of 24.
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