A sales letter website can be very profitable. When I first
started out on the internet I was under the illusion that
you have to build a content site with thousands of pages of
good quality content. Now this does work if you look at
websites like the About portal and other portals such as
AOL. This is a lot of work and may not suit everybody.
There are basically two kinds of websites. Your portal
website where you make money from advertising and your
sales letter website where you have a website with a sales
letter that has really good advertising copy that sells a
product. Now you need a good quality product with a
good niche to get this model to work. If you have very good
sales copy you can get three to five percent of your
visitors to convert to sales. Let us look at the elements that
make a good sales letter for a website.

The most important part of this website is to have an
attention grabbing headline as this is the first thing that
your visitor will see. If it does not catch their attention
they will not even read the rest of your sales letter. A
good headline can increase your conversion by three hundred
to four hundred percent.

You have to have copy that emphasizes the benefits of your
product. People buy because of emotion and not features.
You need to make sure that you have a compelling P.S. as
this is the second most important part of your sales letter
and often will persuade a visitor to buy who is sitting on
the fence. You need to have a professional web design and
layout including ebook cover graphics as this is proven to
increase your conversion rate.

If you implement this model in a good niche with a good
product, recruit a lot of affiliates and drive traffic to
the website you can make a fortune with your sales letter
website. A typical example of a successful sales letter
website can be found on Clickbank where this business model
has been proven many times over.