SEO For Publishers - Tips For Link Building

SEO, or search engine optimisation consists of on-page and off-page factors which, when used appropriately can show search engines the importance and relevance of your site to searcher's enquiries.

Optimising websites in order to maximise the position on search engine listings is vital for publishers. Perhaps the primary way readers will reach your site, and therefore your books is via search engines. Therefore it is of paramount importance to ensure you have a search engine optimisation strategy in place. One of the most crucial parts is the make sure you have selected the most appropriate keywords to target.

Once you have created your SEO strategy, and have ensured your website is optimised on-site, you can begin to implement your off-site SEO link building strategy. Google places greater importance on sites that have more quality links (backlinks) coming in to the site. Quality link building can therefore help your website and book pages rank higher in the search listings than they are currently.

Here are some of our tips for getting backlinks to your site. Remember the links need to be relevant and of reasonable quality.

General tips for link generation:

• Ensure links are anchored with the keywords you are targeting and which searchers will be looking for. For example, just having the link and your name will be of less benefit then having a keyword rich relevant text link. Your site should come up first in the Search Engine Research Pages (SERP) for your website name whereas a link using your competitive keywords would be much more beneficial.
• Ensure the links you create are varied and not just promoting one page. i.e. Link to the page most relevant to where you are posting. Do not just blindly link to the homepage.
• Make your content relevant for your audience and easy to understand, and people will be more likely to click through onto your site to hear more about what you have to say.
• A small number of high quality relevant links win every time over hundreds of low quality spammy links which have the potential to penalise your site.
• Make sure you know the difference between no-follow and follow links.

It is useful to keep a record of exactly where/when/who you have attempted to get links from. This allows you to look back and see where there were successes and which strategies were successful. Be extremely wary of buying links from people, and ensure you are building the links at a consistent and sensible pace. Google does not take kindly to a site getting huge numbers of links in one day, with the perception that these links are from not from reputable sources.

Time and patience pay off if you have created the appropriate SEO strategy - remember an increase in ranking does not happen instantly, results often are not seen for 3-6months.

SEO for publishers is an important area which need a thorough strategy and implementation.

LJ Interactive help publishers optimise their digital budgets by offering a range of digital strategies and online marketing for publishers. LJ Interactive offer cost effective digital solutions for publishers. This includes web development, web design and digital applications for publishers as well PPC, email marketing, social networking and applications.