Reverse marketing is a marketing term specific to the network marketing industry.  There are several different and confusing definitions of what it is, so this article will strive to cover what reverse selling on is considered to be on all levels.

If you are a network marketer promoting a certain program in the long run, then you know you should be building a list, right? Well, there will be people who join your list for the sole purpose of replying back to your emails with "reserve-sells".  A "reverse-sell" is the method of someone replying back to your marketing pitches or emails trying to sell you on their opportunity.

But reverse-selling isn't the only way that reverse marketing can be done, which is why we need an entire article to cover some of the methods involved in utilizing this approach to getting people to join your primary program.  Another way to reverse-sell is to scour the internet for program-promoters' names and email addresses then contact those marketers are try to get into a conversation with them on a personal level.

But to me the best form of reverse marketing is when  people are researching and seeking out more information about certain programs, products, and network marketing tips then find you , your websites, and end up on your mailing list.  The best for of reverse marketing is indeed, attraction marketing because this is when people are seeking you out and you're not seeking anyone else out trying to recruit them with hours of emails and back-and-forth conversations.