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Repo Dilemma of Fallen Service Men's Cars Opens Door to GM Branding Opportunity
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The other day I was reading an article where a repo man was complaining because he couldn't get onto a military base due to security to repossess a car that a service man failed to make the payments on. It turns out that the soldier had died in the line of duty in Afghanistan. The repo man said that wasn't his fault; that he owed money on the car, and no one was making payments, therefore, the company needed the car back, and he needed $500 that he would receive for repossessing the car.
Indeed, you can imagine that this entire topic bothered me, the repo man didn't seem to care that someone died, although he indicated that he supported the troops, but he also wanted to make his $500 on contract to repo the car. This got me thinking that maybe GMAC should offer a special program to active-duty military personnel. The deal would go something like this;
If you die in the line of duty, your car will be paid off in full, and the pink slip will be delivered to the next of kin. In other words, your brother, mother, or your wife perhaps, this program could be specially branded and called;
Wheels for Warriors
The reality is that very few of our soldiers, airmen, sailors, or Marines actually die in battle, compared to the vast number of people in the military.
Nevertheless, if General Motors, which is owned by the taxpayer were to come up with such a program, then I just bet all the families of military personnel, all the people the military, and all the veterans of our military forces, would buy General Motors vehicles. Perhaps, there could be another program called; "Vets for Vets," where retired military personnel, might receive a discount.
If I was running General Motors, this is what I would do. I hope you will please consider this.
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Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes in our military. Note: All of Lance Winslow's articles are written by him, not by Automated Software, any Computer Program, or Artificially Intelligent Software. None of his articles are outsourced, PLR Content or written by ghost writers. Article Source: http://EzineArticles.com/?expert=Lance_Winslow |
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Article Submitted On: November 06, 2009
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MLA Style Citation:
Winslow, Lance "Repo Dilemma of Fallen Service Men's Cars Opens Door to GM Branding Opportunity." Repo Dilemma of Fallen Service Men's Cars Opens Door to GM Branding Opportunity. 6 Nov. 2009 EzineArticles.com. 22 Nov. 2009 <http://ezinearticles.com/?Repo-Dilemma-of-Fallen-Service-Mens-Cars-Opens-Door-to-GM-Branding-Opportunity&id=3224247>.
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APA Style Citation:
Winslow, L. (2009, November 6). Repo Dilemma of Fallen Service Men's Cars Opens Door to GM Branding Opportunity. Retrieved November 22, 2009, from http://ezinearticles.com/?Repo-Dilemma-of-Fallen-Service-Mens-Cars-Opens-Door-to-GM-Branding-Opportunity&id=3224247
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Chicago Style Citation:
Winslow, Lance "Repo Dilemma of Fallen Service Men's Cars Opens Door to GM Branding Opportunity." Repo Dilemma of Fallen Service Men's Cars Opens Door to GM Branding Opportunity EzineArticles.com. http://ezinearticles.com/?Repo-Dilemma-of-Fallen-Service-Mens-Cars-Opens-Door-to-GM-Branding-Opportunity&id=3224247