The concept of attraction marketing is gaining momentum in the network marketing arena as more and more people realize there is a relatively simple way to keep their cash flow on a productive level while they build their MLM business.

Cash flow is the biggest enemy of network marketers trying to keep themselves afloat after joining the business.

The problem with the old style network marketing building process is yes, duplication is fantastic when it starts to happen and your downline begins to grow and duplicates your efforts on the front line, but the process is a slow one and the truth is, most don't have the resources to maintain it.

Ann Sieg touched on creating cash flow from day one in your network marketing business in The Renegade Network Marketer and the concept broke new ground for many struggling MLMers.

Suddenly, the light came on and people were able to see that they could generate income while building their business. Attraction marketing is basically getting prospects to come to you instead of you chasing them.

It means no more tackling friends, relatives and acquaintances with your super-duper business opportunity - no more trying to work your opportunity into a conversation with people and no more looking at every person at a social function as a prospect for your business.

Targeted leads are what you need to grow your MLM business, both over the long term and to generate funds from the moment you start a business.

How do you do that? The Renegade Network Marketer has planted the seed for many MLMers that attracting people to your business means using the power of the internet and all it has to offer in reaching out to people all over the world.

Network marketing doesn't have to be about just approaching people you know anymore.

The ability to attract prospects in droves and better still, people who want to listen to your offer means you have the opportunity to get on the same level playing field as those who know this and have kept you in the dark during your struggling networking days.