If you want to raise money for a cause and do so in a fun way then a 5K is a great method. But just how do you put on a race for charity. Follow this basic list and you will be all set.
1. Chose a cause - this is obvious, but it is the first step. Common causes that get runners out are pet welfare, a race in memory of an individual, research funds, or even a more general problem such as hunger.
2. Find a graphic designer to design the race logos. Race t-shirts are important to runners. Most runners run 10 or more races a year and race fees can be anywhere from 25 to 50 dollars a race. A t-shirt is the standard item in the race pack and a good t-shirt can attract more runners. Consider a technical shirt, or long sleeve shirt depending on the time of year. Don't go with the cheapest shirt you can find and skimp on a good design. Remember a good shirt can not only attract runners but assuming the shirt is nice quality it can be free advertising.
3. Ask business to help and over receipts for tax write-offs and/or advertising. Remember you are handing out race packs to a couple hundred runners. Believe it or not this can save a company money and be a win-win for your charity and the business.
4. Put in leg work. We do not mean running the race. We mean that you should go door to door and talk to small businesses. Advertising is expensive and small local businesses are the ones mostly likely to donate services.
5. Most importantly partner with a race company. This company will provide the permits, race workers, water stations, time-clocks, race results, and much more that you need to facilitate the race. If you do not have a race company in your area you can contact your local Road Runners Club. These clubs provide support to races and other runners, and they will have the contacts to help make your race a success.
Sarah S, Owner of a Baby Boys Boutique Baby Boys Boutique [http://www.petitemonkey.com]
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