The approach in every public speaking consideration must be given to four things. The subject, the audience, the speaker and the occasion. There are a couple sources of speech subjects. That being the speaker's direct and indirect experiences. Almost everyone belongs to an organization and many persons belong to more than one. In the meeting of an organization whether it be a labor union, church, fraternal order or business or professional group there are many opportunities for public speaking.

Audiences influence every step of the preparation and delivery of speeches. Effective public speaker's must therefore know a great deal about them. Speakers should give some consideration to themselves in addition to considering their subjects and their audiences. The occasion, the time and place of the speech should be considered to determine whether they are suitable for consideration of the subjects.

A public speaker who has a good purpose and is successful in attaining that purpose is said to be effective. If he tries to make factual information clear, he is effective when members of his audience understand. If he tries to persuade others to change their opinions or to do something they have not done, he is effective when the proposed change of opinions is made...or the proposed action is performed. If he tries to amuse others he is effective when they show applause or laughter that they are entertained.

Those who make speeches effectively are likely to be leaders while those who let others do all the talking, to be followers. Training in effective public speaking, is an essential part of training for leadership in any endeavor. Those that can tell a story are able to become a good speaker with a little training.