Promotional Dumb Bell Stress Balls - A True Success Story

In hard times gym membership is often the first to go.

That said, my gym is always full and this is obviously down to how they promote themselves. Promotional gifts are a major part of their marketing. Like many gyms they offer the promotional water bottles, logo printed sports bags, sweatshirts and embroidered towels. These personalised items they sell behind the counter for profit. They know that people like to advertise the fact that they are a member of a gym.

This is smart advertising because their logo gets worn, carried and shown off which promotes their brand all around the area.

The gym also have a little fun with free giveaways that are personalised with their logo and details. These are useful items such as promotional pens, coasters, and notepads that are printed with their details but are also printed with a daily work out diary. These gifts are low cost and build brand in a fun and very useful way.

A couple of months ago I was contacted by the manager of a health spa that recently opened not far from where I live in North Yorkshire England. In addition to the essential water bottles, embroidered clothing and pens she also wanted some eye-catching, thought provoking low cost gifts she could giveaway to local people to promote the spa and gym.

I suggested dumb bell shaped stress balls printed with her logo. The spa logo is black and purple. To keep the price down we decided to have the stress balls manufactured in the spa's corporate purple and printed just one colour, black.

What a success! She handed them out at local office complexes, supermarkets and everywhere imaginable. People loved them! Each purple dumb bell was also printed with an early joiner discount code. This made it easy for her to judge the success of the promotion. She has no doubt that it worked!

Within hours of giving away the first batch, the spa was receiving it first enquiries. The fun stress shapes had done their job. The 10% discount printed on them probably did not hurt either.
Can you think of a good use for promotional dumb bell stress toys for promoting your business? They are not only used for promoting gyms. Why not use a strap line such as 'Let us take the weigh of your shoulders.' or 'Don't be a dumb bell... Use (your business) for...

Do you have any creative ways you think you could use these fun stress products? Would you care to share you ideas by leaving a comment?

For more information on promoting your business with promotional pens and other low cost marketing methods, please visit my daily promotional stress balls blog.

Dan Toombs is Managing Director of CompuGift Limited, the UK's leading online suppliers of promotional stress balls.