It can often be challenging to craft just the right "elevator speech". The term elevator speech defines that your marketing or sales "pitch" should take no longer than the time it takes to explain what you do while riding with someone in an elevator. The objective is to be clear and concise and address these 3 key points:
1.) What your product is/service does;
2.) Who would benefit from buying your product/using your service; and
3.) Specifically, in what way(s) they will benefit from it.
I offer a new challenge to my readers: Tell a "story" in 6 words or less to address the same points. Here's mine:
Virtual Assistant: "To-Do" List - DONE!
It's so simple, yet it says so much. What I offer to my clients is a service that is quite fundamental in its purpose, but is quite diverse in its options. So for that reason, I always found it hard to "zone in" on a concise way to promote my business. When asked, "What do you do?", I would often start giving a lengthy description, when all they really wanted was a quick synopsis. Since I started to implement this networking technique, I have found more people willing to engage in further discussion and that brings greater potential for more business.
Quite simply, if you are able to pitch your product or service in 6 words or less, you will surely be remembered. If you need help crafting your 6 words, please contact me.
About this Author
A Virtual Assistant 4 You is a service which provides administrative office support using the latest in software technology and Internet tools. Owner Jaimie Skultety, is a Member of the International Virtual Assistant Association. She has worked as an Executive Assistant for over 20 years for small businesses, non-profit organizations, and large corporations. For more information, please visit the company web site at http://www.AVirtualAssistant4You.com or blog at http://YourPartnerInProductivity.wordpress.com. For a free 30-minute consultation, please call 877-798-7701.
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