On my resource website I have placed the following:
"To get rich you need a business

To build a business you need customers (list or downline)

To attract customers you need advertising"

It's really very simple isn't it - very basic.

Firstly you need a business. Maybe you already have one and you want to use the internet to advertise it. If you have not got your own business then you need to start thinking about what kind of business you want to be in. Although there is a wealth of businesses online, wealth itself is one of the best businesses! That's right - teach other people how to make money.

Usually it is quite costly to buy shares in a business or even to start from scratch. And the internet is no different. There are lots of business ideas that can cost huge amounts of dollars, draining your financial resources. But the good news is that there are also a lot of products online that don't cost more than a few dollars to buy into and many of them have a good possibility of successful profits. I have bought into a number of these and I have listed them on my resource site.

The other way to get started cheaply is to become an affiliate marketer. This simply means that you sell someone else's product for them and they pay you a good commission. This commission is often between 70 and 90 percent.

The second part of my truism refers to the need for customers. And therein lies the rub. How do you attract customers? How do you get your customers to buy? And how do you keep them as ongoing customers who will buy more from you and even help you to sell your products, and benefit themselves as well as you?

Promotion and advertising can be very expensive exercises. The big companies spend millions of dollars on advertising through television, radio, the print media, online and whatever other ways they can dream up. It pays, but you have to have the money in the bank. Most of us commoners don't have that sort of money, so we are looking for ways of advertising that will not cost us too much.

Fortunately the internet provides many free advertising opportunities. A lot of these such as safelists and traffic exchanges work on a quid pro quo basis; that is, they will place your advertisement on their sites in return for you viewing other people's advertisements for a period of 20 or 30 seconds. Others will place free advertisements for you in various places, but they count on many of their free customers upgrading to placing paid advertisements with them.

When you have attracted your customers, the method of keeping is to build a list that you can send more advertising to by email. This list is usually maintained by an auto responder. Here you can write dozens, or even hundreds of emails which can be sent to your list of customers at intervals of your choice. Any new person you place on your list automatically starts receiving the emails from the beginning. The bigger your list, the more likely you are to be able to sell more of your products.

Most of this involves your complete commitment and your acceptance that riches will come to you more through perspiration than through inspiration. Best of luck on your journey.