Pricing Strategies For Paid Forum Marketing

If you're looking to market in forums, you probably know out many of the tried and tested old techniques. Things like, providing a link in your signature to one of your paid products. There's no doubt that this is a valuable technique. It's been used for a long period of time because it works. But, nowadays there are other ways to get your product out in front of an audience. One great method is to pay for advertising on a forum.

Many forums have a paid advertising area, where you can promote one of your products for a fee. For instance, if you're in the Internet Marketing niche, you might have heard of the Warrior Forum. This has a paid area, where for $20 a time you can promote a Warrior Special Offer - an excellent deal on one of your own products exclusively for Warrior Forum members. As a Special Offer, this means that you are always selling this for less than the public price. This is something to consider no matter what forum you're advertising on, as it makes members feel special. But, what are the different pricing strategies and which one should you consider?

First of all, you might want to give your paid product away for free. This sounds insane at first glance, but it need not be. You do this to build up an optin email list, people who you can contact to sell other products to. Although you are not making immediate money, the plan is that this will more than pay for itself in the longer term. In fact, you can make immediate income if you play your cards right. Offer people a chance to buy something as soon as they've opted in. If your sales copy is good, a number of these freebie seekers will convert to buyers.

Second, you could offer your product at an insanely low price, for instance $1. Now, you will never make much money doing this, because payment processing fees will eat up a lot of this cash, but this may just offset your advertising costs. The advantage of this is that you're building up a list of buyers, people who have proven that they've got money to spend. This can be more valuable than a freebie list. Also, some people can be suspicious of free products, so they may prefer to pay a small amount rather than get them for free.

The other option is to sell your product for a higher price, but at a substantial discount to the public price. For instance, you may offer your product at half price. This is great if you're an established marketer who need a quick income. People will be attracted to the insane saving. Combine this for scarcity, for instance by only offering the discount for 24 hours and you could do well out of it.

When you're running a forum Special Offer, you need to make that you consider all the different pricing strategies that are accessible to you. There is no reason why you can't run multiple offers, or make a single product available at different price points at different times. Much of the success of Special Offers is about testing different markets, and by doing this in your own niche, you'll find out what methods work best for you.

Discover how Thom Lancaster successfully tested the $1 Special Offer strategy, and exactly what he recommends. You can read many more of Thom's posts on his blog at Internet Marketing Strategies, which is updated regularly to help you to succeed as an internet marketer.