Writing a press release to generate traffic to your online business is a strategy not many marketers use. People are interested in good news stories  so as a business owner you need to create newsworthy stories. It cannot simply be an advertisement for your company.

Top 7 benefits of writing and submitting a press release for your business

1. Generate traffic

One press release can potentially bring 1000s of new visitors to your online business because it attracts media attention and gets picked up by the search engines.

2. Free publicity

It only costs you time to write the press release and submit it to online web sites that distribute it for you. If you can't write it yourself there are companies that will write and submit it for you inexpensively.

3. Boost search engine rankings

By including your primary keywords in the press release it may attain high rankings in the search engines. This will generate ongoing traffic to your site.

4. Increase link popularity

The quality and quantity of links pointing back to your website is one of the major factors that influence your rankings. Sending your press release to multiple news sites will generate many backlinks. The links  within your document direct people back to your website.

5. Gain recognition

You may run a small business in your town or city but no one knows what you sell or where you're located. Writing a newsworthy story about your business in the form of a press release will help you gain recognition then people will start buying your products and services.

6. Build your business brand

The more times a customer reads about you the more likely they'll purchase your products or services. By branding your business your customers become familiar with your business name.

7. Build relationships

If you write and submit press releases on a consistent basis you'll build media contacts plus create relationships with other business owners and your customers.

Now that you know the top 7 benefits take action by creating a newsworthy story on your business then submit it to several online press release sites. You may be pleasantly surprised by all the new traffic you receive.