Facebook is second only to Google in terms of Internet traffic, therefore you must have a marketing presence there. Here are three common mistakes made in FB marketing and how to fix them.
1. No Fan Page. Facebook requires that you start with a Profile Page, but don't stop there. Create your Fan page for business and marketing, and use your Profile Page for friends and family and for directing other FB users to your fan page.
Did you know that your Profile Page is limited to 5000 followers? This might seem like a lot right now, you will need the room as your business grows. Also, marketing on your Profile Page is discouraged.
Instead, create a Fan Page, where you can have an unlimited number of followers and can market freely.
2. Inconsistency. The biggest downfall after people set up their Page is inconsistency. You can't be hit and miss and expect to create a loyal following, participation and interaction.
The solution is to be consistent. You do not need to post massive updates several times a day. Keep it simple, such as adding a great quote or a comment on a current issue and ask your followers what they think. Also use features such as a poll and surveys; this will keep your followers coming back for more and help you gain new ones.
3. Keeping your followers on your Business Page. By not inviting your followers to visit your website, blog or opt in page, you are missing out on big opportunities. You are leaving lots of traffic and money on the table by not encouraging your Fan Page traffic to visit your other sites.
Rather, add an opt-in box to your Page with the use of the FBML app in Facebook. Talk about and invite your followers to other virtual places and events, such as your blog posts, webinars, teleseminars and podcasts, or to join you on Twitter, LinkedIn and YouTube.
Celene Harrelson, The Happypreneur teaches the basic strategies to build a successful online business to new entrepreneurs. To learn about how to build a WordPress Blog, write short reports and articles, autoresponders, social media marketing, affiliate marketing and much more go to http://thehappypreneur.com
To receive a complimentary copy of The Happypreneur's Complete Resource Guide for New Internet Marketers go to http://thehappypreneur.com/guide
Article Source: http://EzineArticles.com/?expert=Celene_Harrelson
