Postcard Printing: How To Get The Best Marketing Results

Postcards are an essential marketing tool to just about any new business initiative. They provide easy portability, and afford you the opportunity to connect with prospects and clients alike. They also allow you to easily spread your message on a concise and basic level. Having these benefits allows you to spread your message more effectively, as well as evoke a call to action.

Below are our top tips for ensuring that you are getting the most from your postcard marketing.

Colors - Make sure that the colors that you choose to use are bright and vibrant. By having bright and vibrant colors, you are able to more effectively get the recipient's attention. Before brightening up your colors though, be sure that the full color scheme is in line with your current branding. Having aligned marketing collateral displays you as a credible and trustworthy brand.

Copy - Make sure that the copy you use is concise. The copy should be reflective of your brand. Just remember that the more casual the better. If you choose to use heavy marketing jargon, then many people will be turned off. So try and think of how you would introduce your business to friends and family. Type out how the conversation would go. Start there and try to simplify it for our brand.

Paper - Make sure the paper you use is durable. Having a durable paper will ensure that your postcard will live up to the wear and tear of everyday handling. We suggest the 14 pt. gloss. This will help in delivering your message and will ensure a long lasting postcard.

Design - Make sure that the design you use is simple. A simple design clearly displays your branding, and also makes your copy stand out. So before you are able to proceed, make sure that the copy is centered and that the design as proper weights and balances.

When you are done, be sure to ask friends, family and coworkers what they think of your design. This will help in getting more attention, and also help in getting feedback about your postcard, and any other marketing collateral you might be planning in the future.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.